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We decided to use text messaging via Twilio to increase engagement on Trusted Herd as opposed to push notifications with native mobile apps. These custom text messages include links to specific opportunities on the web app. For this reason, we needed the web app to have near-perfect responsive design to make navigation and use easy for the workers.
Trusted Herd started just as an idea. Because it was ground up development, we decided to build the app on Heroku. We wanted to focus on the app, not ops. The app is built using Groovy/Grails and leverages Twilio as opposed to native mobile apps to engage consumers directly with customer text messages.